There are quite a few ways to monetize your content if you are a UGC creator. Link lockers are a popular method, and rightfully so. Link lockers restrict access to content, requiring users to complete specific actions (like surveys or offers) before they can access the link to the content. They are a great tool, easy to use and put into practice.
However, several mistakes can make link lockers less effective and even alienate your audience. Here are some mistakes UGC creators make when using link lockers to monetize their content:
Overuse of Lockers: Placing too many link lockers or using them too frequently can frustrate users. If every piece of content requires going through a time-consuming process, it might lead to a poor user experience and drive your audience away. We know you want to make money, but you should make sure you’re only locking some of your content - not all of it.
Irrelevant Offers or Surveys: When the actions required to unlock content are not aligned with the audience's interests or are perceived as too intrusive (such as personal surveys), users might be less willing to engage. LootLabs link locker doesn’t flood your audience with random, unrelated advertisements, We ensure that the ads are specifically tailored to the interests and preferences of gamers. This way, your users get a good experience and are more likely to engage with the ads.
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Lack of Transparency: Not being clear about what lies behind the link locker can lead to mistrust. Users might feel deceived if the content does not meet their expectations after completing an action.
Poor User Experience: Complicated, lengthy, or malfunctioning lockers can deter users from engaging with the content. A smooth, quick, and easy process is crucial for keeping users interested. Our link shortener gives you more control. When you decide to lock a certain piece of content, you can also decide the “price” for it, and the kind of offers to lock it behind. You know your audience best, so you can optimize the content locking.
Don’t forget to promote: Streamers might hide premium content such as exclusive streams, behind-the-scenes videos, or tutorials behind link lockers without adequately promoting them. Without clear communication about the value of this premium content, viewers may not be motivated to unlock it.
Let’s say a streamer has a special gameplay tutorial series locked behind surveys. If they don't highlight the unique benefits or insights these tutorials offer during their regular streams or on social media, no one will click on the link.
Don’t dismiss feedback: Not listening to viewer feedback about the types of actions required to access content is a common mistake. If your audience frequently complains about the difficulty or irrelevance of surveys required to access bonus content, listen to them and check how you can fix the problem.
Tell them what it is: Failing to provide adequate previews or details about new skins you created can lead to disappointment and mistrust when the content does not meet users' expectations.
Don’t just provide a vague description - give them previews, tempt them with the skin and let them know exactly what they’re getting. You need to motivate them to click the locker, and be fair and transparent, so they won’t get disappointed.
Mod creators might lock their mods without offering clear, accessible installation guides, leading to a poor user experience. Users who manage to download the mod without guidance might struggle to install it correctly, leading to frustration and negative feedback.
Also, not providing detailed compatibility information about the mod with different game versions or other mods can cause technical issues for users, leading to dissatisfaction.
Always try to balance monetization efforts with a positive user experience. Effective communication, transparency, and attentiveness to the audience's needs and feedback are crucial for successfully using link lockers.
