The Long Tail Effect in Gaming UGC

In digital marketing and SEO, for example, the long tail refers to a strategy that targets less competitive, more specific keywords, often longer phrases with lower individual search volumes. These long-tail keywords typically have lower competition, making it easier to rank higher in search results. For example, instead of targeting the highly competitive keyword “running shoes,” a small athletic wear company might target long-tail keywords like “women’s waterproof trail running shoes,” reaching a more specific audience that is more likely to convert.