LootLabs – Privacy Policy

This Privacy Policy explains how we use the personal information that Lootlabs collects
or generates both in relation to this website and our products and services.
This Privacy Policy applies to your use of Lootlabs Website and/or Lootlabs Products
(as defined below). If you do not wish to bound by this PP and/or the TOU, exit the
Lootlabs Website, Publisher Asset (as defined below) and/or Lootlabs Products
terminate your usage (or attempt to use) of the Product(s).
This Privacy Policy is current as of the Effective Date set forth above. We may change
this Privacy Policy from time to time, so please be sure to check back periodically. We
will post any changes to this Privacy Policy on Lootlabs Website.
The list below sets out what is covered in this Privacy Policy and you can click on the
headings below to go to a specific section.
1.             BACKGROUND
1.1              Lootlabs with its registered office at  Tel Aviv, Israel and other companies in
the Lootlabs group collect and use certain Personal Data (as we defined below).

Lootlabs is responsible for ensuring that it uses that Personal Data in compliance with
data protection laws.
1.2              At Lootlabs we respect the privacy of our clients and we are committed to
keeping all your Personal Data secure. This Privacy Policy governs the handling of
Personal Data by Lootlabs in the course of carrying on commercial activities.
1.3              We use the following definitions in this Privacy Policy:
(A)         “Customer” a publisher who own/controls/operates Internet assets (such as
Websites) (“Publisher Assets”) who incorporates Lootlabs Products in his assets
(“Publisher”) or an advertiser who provides us with content to be served through
Lootlabs Products and/or Publishers assets (“Advertiser”), or with whom Lootlabs a
contractual relationship
(B)          “Personal Data” means any data which relates to a living individual who can be
identified from that data or from that data and other information which is in the
possession of, or is likely to come into the possession of, Lootlabs (or its
representatives or service providers). In addition to factual information, it includes any
expression of opinion about an individual and any indication of the intentions
of Lootlabs or any other person in respect of an individual.
(C)           “Lootlabs”, “we or “us” means Lootlabs and other companies in
the Lootlabs group.
(D)         “Lootlabs Website” or any other Lootlabs website displaying this Privacy Policy.
(E)          “User” a person making any use of Lootlabs Website and/or Lootlabs
2.1              This Privacy Policy concerns the following categories of information that we
collect about the User when providing the following products and services:
(A)         Information we receive through our websites (“Lootlabs Websites”);
(B)          Information we receive through our products (“Lootlabs Products”);
(C)          Information we receive through our support or cloud-based
services (“Lootlabs Services”).

2.2              Personal Data may be collected from (a) Lootlabs Websites – for example
with respect to personnel of our Customers engaging us through the Lootlabs Website;
(b) Lootlabs Products – for example when a User interact with Publisher assets.
3.             THE TYPES OF PERSONAL DATA WE COLLECT. Many of the services
offered by Lootlabs require us to obtain Personal Data about a User in order to perform
the services we have been engaged to provide. In relation to each of the services
described at Section 2.1 above, we will collect and process the following Personal Data
about the Users –
3.1              Information that a User provide to Lootlabs. This includes information about
Users that they provide to us. The nature of the services Users are requesting will
determine the kind of Personal Data we might ask for, though such information may
include (by way of a non-exhaustive list):
(A)         basic Personal Data (such as first name; family name; position in the company;
company name; company email address; business phone number; business address;
city; postcode; country);
(B)          Any information that a User choose to share on Lootlabs internet forums which
may be considered Personal Data. (Please note that Lootlabs does not collate
information included on Lootlabs internet forums together with Personal Data from a
User Center account or profile);
3.2              Information that we collect or generate about Users. This includes (by way
of non-exhaustive list):
(A)         A file with Users’ contact history to be used for enquiry purposes so that we
may ensure that Users are satisfied with the services which we have provided to them;
(B)          Information on the internet usage or browsing habits of Users of Publisher
Assets (e.g. what websites or pages were visited by each User, any advertisements
viewed by Users and resulting actions such as visits to other websites); and
(C)          The internet browser used, the internet device operating system and device
ID, IP address (from which geo location may be extracted to a level of a city)
3.3              Information we obtain from other sources.
(A)         Cookies.

·            When Users visit Lootlabs Websites, use Lootlabs Products and/or Publisher
Assets, cookies are used to collect technical information about the services that they
use, and how they use them.
·            For more information on the cookies used by Lootlabs please see our Cookie
(B)          Anonymized data. In addition to the categories of Personal Data described
above, Lootlabs will also process further anonymized information and data that is not
processed by reference to a specific individual.
3.4              Information we get from third parties: The information we collect comes
mainly directly from Users or as a result of Users’ browsing habits. Sometimes we might
collect personal data about Users from other sources, such as publicly available
materials or trusted third parties like our marketing and research partners. We use this
information to supplement the personal data we already hold about Users, in order to
better inform, personalize and improve our services, and to validate the personal data
Users provide.
3.5              Advertisers. We may also use third parties such as network Advertisers,
which are third parties that display advertisements based on Users’ visits to websites
they have visited to target advertisements for products and services in which Users
might be interested. Third-party ad network providers, Advertisers, sponsors and/or
traffic measurement services may also use cookies, JavaScript, web beacons (including
clear GIFs), Flash LSOs and other technologies to measure the effectiveness of their
ads and to personalize advertising content to Users. These third-party cookies and
other technologies are governed by each third party’s specific privacy policy, not this
4.1              Users’ Personal Data may be stored and processed by us in the following
ways and for the following purposes:
Business operation
(A)         to understand Users needs and interests;
(B)          Through Lootlabs Products, on Publisher Websites, we may provide
advertisements to Users based on their recent browsing behaviour on the Publisher
Website. For example, if Users visit and browse on certain pages on Website A, on a
subsequent online visit to Website A, Users may see content personalized based on
their browsing history on Website A. For example, if Users visit a clothing retail site, we
may offer them clothing-related ads. In order to target advertisements to Users for

products and services in which Users might be interested, we may use cookies,
JavaScript, web beacons (including clear GIFs), HTML5 local storage and other
(C)          To communicate with Users in order to provide them with services or
information about Lootlabs and Lootlabs Products;
(D)         To allow Users to use and access the functionality provided by
the Lootlabs Products and/or Lootlabs Website;
(E)          To assess Users’ application for Lootlabs Products and/or Lootlabs Website,
where applicable;
(F)          To set up Customers to use Lootlabs Products and/or Lootlabs Website;
(G)         To set up Users to use the User Centre and/or Lootlabs Website;
(H)         To personalize the User experience;
(I)            for the management and administration of our business. For example – (i) to
respond to User’s requests and support Lootlabs Costumers or Users needs more
efficiently; (ii) to administrate payments;
(J)           For the administration and maintenance of databases storing Personal Data;
Security purposes
(K)         To conduct analysis required to detect malicious data and understand how this
may affect the User and/or our IT system;
(L)          For statistical monitoring and analysis of current attacks on devices and
systems and for the on-going adaptation of the solutions provided to secure devices and
systems against current attacks;
(M)        To offer User(s) with content Lootlabs believes may interest such User(s), such
as targeted advertising content or other commercial information;
(N)         In order to comply with and in order to assess compliance with applicable laws,
rules and regulations, and internal policies and procedures;
Research and development

(O)         for ongoing review and improvement of the information provided
on Lootlabs Websites to ensure they are User friendly and to prevent any potential
disruptions or cyber-attacks;
(P)          To understand feedback on Lootlabs Products and to help provide more
information on the use of those products and services quickly and easily;
(Q)         For in-depth threat analysis;
(R)          To improve Lootlabs Services, Lootlabs Products and/or Lootlabs Website and
develop new products services and websites
4.2              However we use Personal Data we make sure that the usage complies with
law and the law allows us and requires us to use Personal Data for a variety of reasons.
These include:
(A)         We have obtained Users’ consent;
(B)          We have legal and regulatory obligations that we have to discharge;
(C)          We may need to do so in order to establish, exercise or defend our legal rights
or for the purpose of legal proceedings;
(D)         The use of Users’ Personal Data as described is necessary for our legitimate
business interests, such as:
·            allowing us to effectively and efficiently manage and administer the operation of
our business;
·            We need to do so in order to perform our contractual obligations with our
·            maintaining compliance with internal policies and procedures;
·            monitoring the use of our copyrighted materials;
·            enabling quick and easy access to information on Lootlabs Products;
·            offering optimal, up-to-date security solutions for mobile devices and IT
systems; and

·            obtaining further knowledge of current threats to network security in order to
update our security solutions.
4.3              We will take steps to ensure that the Personal Data is accessed only by
employees of Lootlabs that have a need to do so for the purposes described in this
Privacy Policy.
5.1              We may share Users’ Personal Data within the Lootlabs group of
companies for the purposes described is Section ‎4.1 above.
5.2              We may also share Users’ Personal Data outside of the Lootlabs group for
the following purposes:
(A)         With our business partners (such as Lootlabs Customers). For example, this
could include our Advertisers whose content Users choose to interact with and
Publishers who’s Publisher Assets Users interact with. Personal Data will only be
transferred to a business partner who is contractually obliged to comply with appropriate
data protection obligations and the relevant privacy and confidentiality legislation;
(B)          With third party agents and contractors for the purposes of providing services
to us (for example, Lootlabs’s accountants, professional advisors, IT and
communications providers and debt collectors). These third parties will be subject to
appropriate data protection obligations and they will only use Users’ Personal Data as
described in this Privacy Policy;
(C)          if we sell our business or assets, in which case we may need to disclose
Users’ Personal Data to the prospective buyer for due diligence purposes; and
(D)         to the extent required by law, for example if we are required to disclose Users’
Personal Data in order to comply with any legal obligation (including, without limitation,
in order to comply with tax reporting requirements and disclosures to regulators), or to
establish, exercise or defend its legal rights;
(E)          If we are acquired by a third party, in which case the Personal Data held by us
about Users will be disclosed to the third party buyer.
(H)          3rd Party Data Co-Processors – Data may be shared with services utilized as
co-processors for services related to your account, including payment processors or live
chat support. Intercom is our data processing partner.

6.1              Lootlabs is a global business. Our customers and our operations are spread
around the world. As a result we collect and transfer Personal Data on a global basis.
That means that we may transfer Users’ Personal Data to locations outside of Users’
6.2              Where we transfer Users’ Personal Data to another country outside the
EEA, we will ensure that it is protected and transferred in a manner consistent with legal
requirements. In relation to data being transferred outside of Europe, for example, this
may be done in one of the following ways:
(A)         the country that we send the data to might be approved by the European
Commission as offering an adequate level of protection for Personal Data (Israel is an
approved country);
(B)          the recipient might have signed up to a contract based on “model contractual
clauses” approved by the European Commission, obliging them to protect your Personal
(C)          Where the recipient is located in the US, it might be a certified member of the
EU-US Privacy Shield scheme; or
(D)         In other circumstances the law may permit we to otherwise transfer Users
‘Personal Data outside Europe.
6.3              Users can obtain more details of the protection given to their Personal Data
when it is transferred outside Europe (including a copy of the standard data protection
clauses which we have entered into with recipients of Users’ Personal Data) by
contacting us as described in Section ‎12 below.
7.1              We have extensive controls in place to maintain the security of our
information and information systems. Client files are protected with safeguards
according to the sensitivity of the relevant information. Appropriate controls (such as
restricted access) are placed on our computer systems. Physical access to areas where
Personal Data is gathered, processed or stored is limited to authorised employees.
7.2              As a condition of employment, Lootlabs employees are required to follow all
applicable laws and regulations, including in relation to data protection law. Access to
sensitive Personal Data is limited to those employees who need to it to perform their
roles. Unauthorised use or disclosure of confidential client information by
an Lootlabs employee is prohibited and may result in disciplinary measures.

7.3              When Users contact an Lootlabs employee about their file, they may be
asked for some Personal Data. This type of safeguard is designed to ensure that only a
User, or someone authorised by the User, has access to their file.
8.             HOW LONG WE KEEP USER PERSONAL DATA. How long we will hold
Users’ Personal Data for will vary and will be determined by the following criteria:
8.1              The purpose for which we are using it – Lootlabs will need to keep the data
for as long as is necessary for that purpose; and
8.2              legal obligations – laws or regulation may set a minimum period for which
we have to keep Users’ Personal Data.
9.             USERS RIGHTS
9.1              In all the above cases in which we collect, use or store Users’ Personal
Data, Users may have the following rights and, in most cases, Users can exercise them
free of charge. These rights include:
(A)         the right to obtain information regarding the processing of Users’ Personal Data
and access to the Personal Data which we hold about them;
(B)          The right to withdraw Users’ consent to the processing of Users’ Personal Data
at any time. Please note, however, that we may still be entitled to process Users’
Personal Data if we have another legitimate reason for doing so. For example, we may
need to retain Personal Data to comply with a legal obligation;
(C)          The right to request that we rectify Users’ Personal Data if it is inaccurate or
(D)         In some circumstances, the right to receive some Personal Data in a
structured, commonly used and machine-readable format and/or request that we
transmit those data to a third party where this is technically feasible. Please note that
this right only applies to Personal Data which Users have provided directly to Lootlabs;
(E)          The right to request that we erase Users’ Personal Data in certain
circumstances. Please note that there may be circumstances where Users ask us to
erase their Personal Data but we are legally entitled to retain it;
(F)          The right to object to, or request that we restrict, our processing of Users’
Personal Data in certain circumstances. Again, there may be circumstances where
Users object to, or ask us to restrict, our processing of Users’  Personal Data but we are
legally entitled to refuse that request; and

(G)         The right to lodge a complaint with the relevant data protection regulator if
Users think that any of their rights have been infringed by us.
9.2              Users can exercise their rights by contacting us using the details listed
in Section ‎12 below.
10.1           Certain content is made available through the Lootlabs Products and/or
Lootlabs Website is of third parties. Such content (which may include targeted
advertising content) is made available to Users by link to such third parties sites or
products, ads displayed on their Internet device, or otherwise. Lootlabs does not control
the content made available by such third parties or the practices employed by these
third parties. Lootlabs is not and will not be liable or responsible for any content
provided by such third parties or the practices they employ. Users are advised to check
the privacy policies and terms of use of any third party before interacting or making any
use of such third party’s software, site or product.
10.2           Lootlabs Products and/or Lootlabs Website may also include social media
features and scripts, such as the Facebook Like button and widgets, or interactive mini-
programs that run on our site. These features, if Users decide to use them, may collect
their IP address, which page they are visiting on our site, and may set a cookie to
enable the feature to function properly. Social media features and widgets are either
hosted by a third party or hosted directly on our site. Users’ interactions with these
features are governed by the privacy policy of the entity providing it.
The Lootlabs Products and/or Lootlabs Website content is intended for adults and we
will not knowingly collect personal information from children under 16 years of age. If we
become aware that we have unknowingly collected Personal Information from a child
under the age of 16, we will make reasonable efforts to delete such information from our
records.  If a User is the parent or legal guardian of a child under age 16 who they
believe has submitted personal information to the Lootlabs Products and/or Lootlabs
Website, They should contact us immediately.
12.          QUESTIONS AND CONCERNS. If you have any questions or concerns
about Lootlabs’s handling of your Personal Data, or about this Policy, please contact our
Privacy Officer using the following contact information:
            Email Address: [email protected]
We are usually able to resolve privacy questions or concerns promptly and effectively. If
you are not satisfied with the response you receive from our Privacy Officer, you may

escalate concerns to the applicable privacy regulator in your jurisdiction. Upon
request, Lootlabss’ Privacy Officer will provide you with the contact information for that