Cyber Monday is just around the corner (Black Friday, too, but let’s talk about what’s more relevant for you, gaming content creators). Cyber Monday, the Monday after Thanksgiving in the United States, falls on November 27th, 2023. The digital marketplace is super busy, planning sales and discounts. For gaming content creators this presents a unique opportunity to turn some profit.
People are in a buying mood, and everybody is looking for discounts and special deals. It’s safe to assume you’ll see a lot of game deals, and also discounts on gaming gear. So, if you have an affiliate marketing partnership with relevant retailers (like Amazon), it’s time to get those affiliate links ready for this big day.
Affiliate marketing is a given when talking about Cyber Monday, though. What else can you do to monetize this day? Here are some ideas.
Limited Edition Skins and Merchandise
Create exclusive skins or merchandise available only during Cyber Monday. Use themes related to the holiday season (Christmas is coming up, after all) or in-game lore to create a sense of urgency that encourages immediate purchase.
Cyber Monday Streaming Marathon
Host a marathon stream featuring popular games, during which viewers can purchase game-related UGC, such as custom overlays, emotes, or guides, at discounted rates. Engage with your audience through giveaways and Cyber Monday special shoutouts for contributors and subscribers. You can also use the chat or the broadcast to spread your affiliate links.
Bundle Bonanza
Create bundles of your best-selling skins or UGC items and offer them at a discounted bundle rate. Include a mix of items for different games to cater to a broader audience.
Customization Commissions
Offer a Cyber Monday special for personalized UGC commissions. This can include custom skin designs, game mods, or personalized stream graphics. Set a limited number of slots to give it an exclusive feel.
Collaborate and Cross-Promote
Team up with other UGC creators to cross-promote each other’s content. This could be a shared stream or a combined package of skins and mods. Collaboration not only doubles the exposure but also introduces your work to a new audience.
In-Game Asset Packs
Designers can create and sell asset packs, including custom textures, models, sound effects, and animations for popular games that support modding. Cyber Monday could be the perfect time to release exclusive asset packs or offer discounts on existing ones to attract game developers and hobbyists.
Custom Game Level Designs
For games that allow player-created levels, designing unique and challenging game levels or maps can be a hit. Offer a Cyber Monday deal on level packs or provide a service to create custom levels based on buyers’ specifications.
Gaming E-books and Guides
Write comprehensive e-books or guides on game strategies, walkthroughs, tips for content creation, or starting a UGC business. These guides can be especially popular among newcomers looking to improve their gameplay or content creation skills. Offer discounts on Cyber Monday – this can make the purchase decision easier.
Game Development Tutorials
Provide discounted rates on tutorials or courses aimed at teaching players how to create their own game mods or UGC. These could be video series, written tutorials, or live workshops, which can help others learn and improve their own game creation skills.
BE PREPARED! Tips on how to get ready for Cyber Monday
- Start Early: Begin planning your Cyber Monday deals and promotions well in advance to ensure you have everything ready for the big day.
- Tease Your Deals: Use social media to tease upcoming deals and create buzz around your content in the weeks leading up to Cyber Monday.
- Optimize Your Online Store: If you have one, make sure your online store or platform is user-friendly, mobile-optimized, and ready to handle increased traffic.
- Create Exclusive Content: Develop exclusive content that’s only available for a limited time to encourage impulse buys.
- Flash Sales: Organize flash sales throughout the day to keep customers engaged and checking back for new deals.
- Highlight Bestsellers: Promote your best-selling items with special deals to attract both new and returning customers.
- Update Regularly: Keep your content fresh and updated, ensuring all links and promotional materials are functioning properly.
- Engage with Your Audience: Use live streams, social media posts, and email newsletters to engage with your audience and keep them informed about your offers.
- Use Clear CTAs: Have clear calls-to-action in your promotional materials, so customers know exactly how to take advantage of your offers.